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SALES |
Sales Leads
(850 year) |
Opportunity to receive
leads |
Mailing Lists
(client list of 1,500) |
Opportunity to purchase mailing lists |
Tradeshows
(approx. 7) |
Opportunity to share booth space |
| Sales Blitzes |
Opportunity for team sales |
| Convention Planner Guide (10,000) |
Opportunity to purchase space at a discounted rate |
| FAM Tours |
Opportunity to have facility highlighted on tour |
| Referrals |
Business referred to meeting and event planners |
Convention and Sport
Event Calendar |
Receive a calendar of upcoming events |
| Welcome Packets |
Brochure distributed to delegates
(businesses may vary) |
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DATABASE
MARKETING |
| Seasonal/Statewide Promotions
Online Package Opportunities |
Opportunity to participate |
| Web Banner Advertisements |
Opportunity to advertise |
| Host FAMS/Travel Writers |
Opportunity to participate |
| E-Newsletter Brief |
Receive a monthly industry update |
| Broadcast Faxing/E-mailing to Media |
Free service |
| Community Images |
Free to travel writers/meeting and event planners |
| Greater Green Bay E-news (electronic newsletter) |
Receive first priority to include current news |
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VISITOR SERVICES |
| Brochure Distribution (85 + locations) |
Discounted rates |
| Visitor Guide (250,000) |
Complete listing in visitor fulfillment piece and discount
on advertising |
| Sheet Maps (60,000) |
Listing on 8.5” x 11” map (attractions,
hospitals, hotels & malls only) |
| Tri-fold Visitor Map (100,000) |
Discounted advertising rates |
| Calendar of Events (14,000) |
Priority listing in brochure |
| Website (1.5 million hits/25,000 unique visitors monthly)
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Free listing, link and description |
| Website Updates |
Updated event information on WI Dept of Tourism website |
| See For Yourself Tour |
Discounted registration
Mailing Lists (10 to choose from) |
| Mailing Lists |
Opportunity to purchase |
| Mobile Welcome Center |
Priority brochure placement and discounts on advertising |
| Business Referrals |
Priority mention |
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PARTNERSHIPS |
| Networking/Educational Sessions/Partner
Meetings |
Discounted rates |
Internet Presence
& Advertising
Your company is just a few clicks away from hundreds of thousands
of prospects at www.greenbay.com — the CVB’s
official virtual getaway to Greater Green Bay. This site receives
235,000 visitors annually. Partners can take advantage of:
- Web Site Advertising — Consider the CVB your strategic marketing partner when you
advertise on one of the most viewed sites in Northeast Wisconsin
targeted to visitors and meeting planners.
- Online Reservation System —
The CVB web site gives consumers the option to book their
entire vacation to Greater Green Bay.
Extranet Listings
The CVB posts calendar of event information on the Wisconsin
Dept. of Tourism’s web site, www.travelwisconsin.com,
which exposes your event to millions of visitors annually.
Convention &
Sport Event Calendar
Lists of groups/events coming to Greater Green Bay, where they’re
staying and how to contact the group’s event planner.
Greater Green Bay CVB
Logo
You’ll increase your visibility and gain credibility
when you use the CVB logo in marketing materials or at your
place of business. Show everyone you appreciate their
patronage and are committed to making their visit a great
experience.
Sales & Service
Leads
The CVB is an extension of your sales force. Qualified leads
are sent via fax or e-mail through our lead management software
system. You’ll save time because we’ve done all
the groundwork. Just submit your proposal directly to the
client, and copy the CVB
so we can reinforce your sales efforts!
Networking Events
We create a fun and friendly networking atmosphere to help
build valuable business relations with other CVB partners.
Publication Listings
The CVB produces publications to market Greater Green Bay as
a destination to a variety of targeted market segments. Partner
listings and advertising discounts are available exclusively
to partners.
Greater Green Bay's Visitor
Guide*
Target Market: Individual Visitors/Meeting Delegates
Published: Annually
Distribution: 260,000
*preferred partner advertising rates available
Greater Green Bay's Convention
Planner*
Target Market: Meeting and Event Planners
Published: Bi-Annual
Distribution: 6,000
*preferred partner advertising rates available
Greater Green Bay's Sheet
Map*
Target Market: Meeting Delegates & Individual Visitors
Published: Annually
Distribution: 60,000
*preferred partner advertising rates available
Greater Green Bay's Tri-fold
Visitor Map*
Target Market: Individual Visitors
Published: Annually
Distribution: 100,000
*preferred partner advertising rates available
Greater Green Bay's Calendar
of Events*
Target Market: Individual Visitors
Published: Seasonally
Distribution: 14,000
*preferred partner advertising rates available
Brochure Distribution
You’ll reach your audience upon their arrival by distributing
brochures through our Visitor Center and 85+ locations.
Assisted by our professional staff members, visitors to Greater Green Bay are more likely to patronize your business when it’s
promoted through the CVB. Discounted rates for preferred partners.
Partner Orientations
Designed for every partner, you’ll discover how to maximize
your investment in the CVB at this regularly scheduled event.
Cooperative Opportunities
Working together saves resources while increasing your
marketing reach. Synergize your marketing efforts with the
CVB through cooperative marketing opportunities like these:
- Trade Shows
— Send a representative along with CVB staffers to
promote all CVB partners to trade show attendees.
- Sales Calls —
Accompany an CVB Sales Representative on appointments to
clients and prospects in another city.
- Advertising Campaigns
— Whether you’re marketing to corporations,
groups or individuals, partners can participate in CVB advertising
campaigns.
- Familiarization
Tours (aka: FAM tour) — The CVB hosts prospective
clients — meeting and event planners, travel writers,
etc. — to experience all there is to do in Greater Green Bay.
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