The Packer Country Visitor and Convention Bureau (VCB) represents the fourth largest tourism destination in the state of Wisconsin and publishes numerous guides with advertising opportunities throughout the year. Each year Packer Country distributes one half-million VCB produced publications. This distribution is in addition to the reach of Packer Country's website at www.packercountry.com, receiving more than 18 million hits annually. Offering tremendous exposure in a key travel market, Packer Country publications and website advertising are must-haves for your marketing plan.

Packer Country Visitor Guide
This magazine-quality publication is distributed for 12-months to leisure, convention and business travelers throughout Wisconsin, Illinois, Minnesota, and Michigan. This official visitors guide to Greater Green Bay and the Lakeshore serves as a popular, long-term reference for travelers, as indicated by the results from last year's traveler survey:

• 70% of travelers keep and utilize their copy of the annual Packer Country Visitor Guide for six months or more
  
• 66% of travelers use their copy of the Packer Country Visitor Guide for advance planning, and 55% use the guide as a reference during their trip
  
• Travelers using the Packer Country Visitor Guide most frequently reference information on Attractions (69%), Dining (61%), Green Bay Packers (58%), Lodging (53%), and Area Events & Festivals (51%)
  

For more information about advertising in the 2008 Packer Country Visitor Guide, please contact mike@sales.packercountry.com. Only Packer Country TEAM Advantage partners can place advertising space in this guide. For more information regarding the TEAM Advantage program, contact jason@packercountry.com.