There is No Off-season in Packer Country
Visitor & Convention Bureau Launches New Marketing Effort
GREEN BAY, Wis.
July 15, 2005

GREEN BAY, Wis. (July 15, 2005) – Packer Country Visitor & Convention Bureau has launched a new marketing campaign…“There is No Off-season in Packer Country.” The marketing campaign targets Wisconsin residents and visitorsfrom selected areas of Minnesota, Michigan and Illinois.

“We want to spread the word that Packer Country is a year round destination point for visitors,” said Kari Sliva, President/CEO of Packer Country Visitor & Convention Bureau. “There’s no arguing that the Green Bay area is a one-of-a-kind location when it comes to professional football, but there’s so much more for people to do and see. Packer Country includes beautiful lakeshores, museums, wildlife areas, performing arts, fun for children of all ages, entertainment of all kinds, and a lot more.”

Packer Country VCB is the regional tourism organization for the Green Bay area, Oneida Nation, Algoma, Kewaunee, Mishicot and Two Rivers.

“A lot of people think of football when they think of Packer Country,” said Katie Green, Packer Country Director of Marketing. “We want to be sure that visitors and potential visitors understand that this area of Wisconsin offers football and a lot more. There are tremendous offerings throughout the region, every day of the year.”

The campaign features billboards (see below), print ads in various travel/tourism publications, Internet advertising and radio ads. Three different radio ads are running statewide on 72 radio stations. The ads direct travelers to the Packer Country Web site at www.packercountry.com when they can instantly access information on special events and attractions in Packer Country. Packercountry.com also offers "Hot Hotel Deals" and "Value Getaway Packages", featuring savings for travelers on lodging and entertainment, allowing travelers to make their travel plans online with us.

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Packer Country Visitor & Convention Bureau is the regional destination marketing organization committed to improving the visitor experience and increasing the economic impact of tourism to its communities. For more information call 888-867-3342 or visit us online at www.packercountry.com.